Marketing in the Digital Age, Microcredential (Online)

FIND YOUR PROGRAM

Step 1 of 2

Select Area of Study

Select a Program

Select a Location

Step 2 of 2

First Name

Last Name

Phone Number

Validate

Zip Code

« Go Back

Clicking the 'Learn More' button above constitutes your expressed written consent to be called and/or texted by representatives of Miami University at the phone number(s) you provided above, including your mobile phone, regarding furthering your education. You understand that these calls may be generated using automated technology. Your consent is not required for enrollment.

At A Glance:

Complete in as little as

One Semester

Online

Credit Hours

Start Terms:

Fall, Spring

Program Overview

Miami University’s Marketing in the Digital Age Online Microcredential explores modern marketing strategies used in today’s digitally driven world of business. Courses explore how organizations use digital commerce, web marketing, social media, and content strategies to increase engagement, awareness, and growth. Hands-on curriculum emphasizes practical tools and techniques used in digital campaigns and brand management. This program is an Ohio TechCred eligible program, which can reduce the cost of tuition.

What is a Microcredential?

A Microcredential is a short-term program (one to four courses) that helps you build expertise in a specific area in less than a year. Offered across many professional areas, these programs can also be applied toward a Miami University degree. When you finish, you’ll earn a digital badge you can showcase on your resume, portfolio, or favorite social platforms.

Highlights

Explore communication strategies used to engage audiences across all types of online platforms.
Understand the foundations of e-Commerce and how businesses manage online sales and optimize customer experience.
Develop marketing strategies that achieve goals, test for effectiveness, and set benchmarks for success.
Utilize digital applications and techniques to manage online campaigns, analyze data, and execute new initiatives.
Create social media campaigns that promote products and services to new audiences while increasing brand loyalty.

Career Outcomes

Upon completion, you can thrive in a variety of roles, including social media specialist, digital marketing coordinator, or content marketing assistant.

Why Choose Miami University?

Flexible
Pathways

Online, campus, and hybrid options allow you to advance your career while balancing
work and life.

Insight-Driven
Education

Courses rooted in deep understanding and real-world relevance help you build knowledge
that lasts.

Accessible
and Affordable

Competitive tuition and financial aid options help make a nationally recognized Miami
University education within reach.

Comprehensive
Student Support

Academic advising, tutoring, counseling services, tech support, and dedicated staff

ensure you have support whenever needed.

Turn Your Ambition into Momentum

A Miami education empowers you to grow, take on new challenges, and shape your future. Whether you are seeking advancement or exploring a new direction, we offer the support, flexibility, and innovative programs you need to realize your vision of success.

get started